Beginner

The business world is finally starting to understand AI's true potential: not a magical solution to all our problems, but a useful complement to our existing strategies. MadKudu co-founder Francis Brero chats to Dee Reddy to explain.

First, we'll dive into what user research actually is; then, we'll create an overview of how you can use user research in your design process by listing the three most common reasons for doing user research namely, to create designs that are truly relevant, to create designs that are easy and pleasurable to use, and to understand the return on investment of your user experience (UX) design.

Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We've compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects.

We will focus on the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school). d.school is the leading university when it comes to teaching Design Thinking. The five stages of Design Thinking, according to d.school, are as follows: Empathise, Define (the problem), Ideate, Prototype, and Test.

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