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The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives.

Build modular React web apps that are scalable, maintainable and powerful using design patterns and insightful practices

This book starts with helping you understand the importance of a good UX design and the role of a UX designer. It will take you through the different stages of designing a UX and the application of various principles of psychology in UX design.

This book will guide you in implementing applications by using React, Apollo, Node.js and SQL. We'll focus on solving complex problems with GraphQL, such as abstracting multi-table database architectures and handling image uploads.

This clearly written, example-rich book begins with a practical exposure to Go development and moves on to build a frontend with the popular React framework. From there, you will build RESTful web APIs utilizing the Gin framework.

If you want to learn the entire process of developing professional web applications with Python and Django, then this book is for you.

101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.

This course shows you how Docker can be used to isolate your application services and their dependencies into a single self-contained unit that can reliably run anywhere. You will learn to build, ship and run distributed applications on any platform using Kubernetes as the orchestrator.

Azure Resource Manager (ARM) templates are declarations of Azure resources in the JSON format to provision and maintain them using infrastructure as code. This book gives practical solutions and examples for provisioning and managing various Azure services using ARM templates.

Security with Go is the first Golang security book, and it is useful for both blue team and red team applications. With this book, you will learn how to write secure software, monitor your systems, secure your data, attack systems, and extract information.

Offering a compendium of Go, the book begins with an account of how Go has been implemented. You'll also benefit from an in-depth account of concurrency and systems and network programming imperative for modern-day native cloud development through the course of the book.

Python Machine Learning, Third Edition is a comprehensive guide to machine learning and deep learning with Python. It acts as both a step-by-step tutorial, and a reference you'll keep coming back to as you build your machine learning systems.

Deep Learning with TensorFlow 2 and Keras, Second Edition teaches neural networks and deep learning techniques alongside TensorFlow (TF) and Keras. You'll learn how to write deep learning applications in the most powerful, popular, and scalable machine learning stack available.

Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do!

You will learn how to combine methods in a smart way to plan a cost-effective process without compromising your design research and ideation, which are the crucial foundation any successful product is built upon.

Blockchain across Oracle gives you the professional orientation to Blockchain that you need as an Oracle developer in today's changing world.