Learn Advance Your Future.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.

In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.

This book grew out of a series of letters to my daughter concerning various things'mostly about money and investing'she was not yet quite ready to hear

Pivot: The Only Move That Matters Is Your Next One. If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois_ and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Dive deeper into Dave's game plan with The Total Money Makeover Workbook: Classic Edition. Design a sure-fire plan for paying off all debt'meaning cars, houses, everything

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

By John Caples - Tested Advertising Methods (4th Revised Edition) (1980-06-16)

I was smart enough to earn an honors degree in philosophy from Harvard, but an aptitude test told me to avoid computer programming. I'm sure it was right. But then I designed a learning system for myself that quadrupled my aptitude for learning computer languages. It worked so well for me that I've used it to teach coding to grandmothers, cab drivers, musicians, and 50,000 other newbies.

This is one of the rare books that has influenced presidents, CEOs, educators, and individuals all over the world not only to improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. It has had an undeniable impact for the past 25 years--and will no doubt continue to be influential for many more.

Victor Assad uncovers longstanding empirical research from I/O psychologists on how to best match job candidates to jobs and the best of today's digital technology.

Get ready to unlock the power of your data. With the fourth edition of this comprehensive guide, you'll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters.

Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data.

This book is meant to change the paradigm of discourse related to what is currently known as diversity & inclusion. It is the objective to reach the more meaningful socially responsible journey and destination of true inclusion that has always been right around the corner. The author engages in a lively and enlightening read about how diversity & inclusion is perceived by both majority and minority cultures. You may be surprised by insights brought to light by the latest studies.

If you're ready to create web pages more complex than those you can build with HTML and CSS, Head First PHP & MySQL is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.