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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Small Victories: Recipes, Advice + Hundreds of Ideas for Home Cooking Triumphs (Best Simple Recipes, Simple Cookbook Ideas, Cooking Techniques Book)
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.