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Finding the Right Message

In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.

Pivot: The Only Move That Matters Is Your Next One

Pivot: The Only Move That Matters Is Your Next One. If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.

Neuromarketing

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois_ and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

The Advertising Secrets of the Written Word

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

Confessions of an Advertising Man

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Tested Advertising Methods

By John Caples - Tested Advertising Methods (4th Revised Edition) (1980-06-16)

Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder'not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Run with Foxes: Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked _ and what didn't.

See You On The Internet: Building Your Small Business With Digital Marketing

In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)

Learn to Advertise on Social Media Platforms without losing money

Online Marketing Made Easy

Welcome to the Top-Rated Online Marketing Made Easy Podcast Expert interviews, mini execution plans, and intimate behind-the-scenes secrets from my biggest launches� all tied together by my mission to make EVERYTHING you listen to as actionable and profitable as possible.

SEO For Dummies: Learn to Build Your Marketing Strategy

Become a master of SEO: learn all from the basics to advanced SEO strategies

marketing strategies

An Incredible Startup Marketing Plan for Through-the-Roof Growth

Viral Loop: From Facebook to Twitter, How Todays Smartest Businesses Grow Themselves

Viral Loop tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses ' some worth billions of dollars ' that we have all grown to rely on.

Copyblogger FM

Rainmaker.FM brings you the best tips, tactics, stories and strategies that provide acceleration for your business. Each day delivers eye-opening advice on some vital aspect of the ever-evolving digital marketing landscape.

Brand Management: Aligning Business, Brand and Behaviour (Coursera)

The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation.

Brand and Product Management (Coursera)

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees.

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