Learn Advance Your Future.

Find the best courses, videos, books, podcasts, and blogs to learn a new skill

Trending Skills

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Learn More Python 3 the Hard Way

Written by the world-renowned Zed Shaw, this book of 52 hands-on projects is perfect for everyone who's written Python code but isn't yet comfortable taking new ideas all the way to finished software. The perfect follow-up to Shaw's best-selling Learn Python the Hard Way, this all-new, step-by-step book is The Next Step for New Python Programmers

Nudge: Improving Decisions About Health, Wealth, and Happiness

From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions'for fans of Malcolm Gladwell's Blink, Charles Duhigg's The Power of Habit, James Clear's Atomic Habits, and Daniel Kahneman's Thinking, Fast and Slow

Thinking, Fast and Slow

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.

Buyology: Truth and Lies About Why We Buy

Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced'or turned off'by marketers' relentless attempts to win our loyalty, our money, and our minds.

Switch: How to Change Things When Change Is Hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

A Random Walk Down Wall Street

In today's daunting investment landscape, the need for Burton G. Malkiel's reassuring, authoritative, and perennially best-selling guide to investing is stronger than ever. A Random Walk Down Wall Street has long been established as the first book to purchase when starting a portfolio.

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention_and sell more products.

The Deep Blue Good-by: A Travis McGee Novel

From a beloved master of crime fiction, The Deep Blue Good-by is one of many classic novels featuring Travis McGee, the hard-boiled detective who lives on a houseboat.

The Well-fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less

This is the updated compilation of the TWO Well-Fed Writer standards you've heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing.

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.

Brainfluence

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

Content Rules

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry

Made to Stick: Why Some Ideas Survive and Others Die

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds'from the infamous �kidney theft ring� hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony'draw their power from the same six traits.

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

On Writing: A Memoir of the Craft

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King's critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work. On Writing will empower and entertain everyone who reads it'fans, writers, and anyone who loves a great story well told.

Clear Both