Copywriting
Learn Copywriting from the best Copywriting tutorials, including the most popular Copywriting online courses, videos, books, podcasts, and blogs.
Pivot: The Only Move That Matters Is Your Next One
Pivot: The Only Move That Matters Is Your Next One. If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.
Finding the Right Message
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.
Pre-suasion: A Revolutionary Way to Influence and Persuade
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.
The Ultimate Sales Letter: 4th Edition: Attract New Customers. Boost your Sales.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
On Writing: A Memoir of the Craft
Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King's critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work. On Writing will empower and entertain everyone who reads it'fans, writers, and anyone who loves a great story well told.
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Made to Stick: Why Some Ideas Survive and Others Die
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds'from the infamous �kidney theft ring� hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony'draw their power from the same six traits.
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention_and sell more products.
Switch: How to Change Things When Change Is Hard
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.