Digital Marketing

Go beyond traditional marketing practices to learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies.

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Discover a range of free learning content designed to help your business or in your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end.

Search Engine Marketing involves promoting your brand's presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing.

Want to learn how to build a strong online business strategy? Grow your e-business skills with this free course!

This free online marketing course teaches you how to reach your audience through display ads and promoted tweets that showcase your profile, products, or services directly to your customers.

This course is designed to educate marketers with foundational digital advertising knowledge on how to create an effective paid media strategy that maximizes return on investment.

In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge.