Resources by Type

The Simplified Beginner's Guide to Managing, Analyzing, and Manipulating Data With SQL. The ubiquity of big data means that now more than ever there is a burning need to warehouse, access, and understand the contents of massive databases quickly and efficiently.

An Incredible Startup Marketing Plan for Through-the-Roof Growth

Why Startups Fail: Reasons Behind 90% Brutal Startup Failures

It takes a wild optimism and a revolutionary mindset to launch a good startup model. Why? Because 90% of the startups fail in their early stages of development and don't even see their fifth year. There are various reasons why startups fail to garner the needs of the market, but the most obvious one is their product itself..

The most important time in a startup's life cycle is its launch. If you think that you can get through to this stage without having a product launch marketing plan then your startup idea might end up being your nightmare.

Keeping lucidity and simplicity in mind, Yashavant P Kanetkar, the author of the book, has compiled it to be one of the most interesting C programming books for C language learners. The book begins with the basic knowledge of different concepts and further leads to advanced levels. This means the book will provide complete knowledge to the readers from basic to complex programming parts.

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin's guidance.

The Well-Grounded Rubyist, Second Edition is a beautifully written tutorial that begins with your first Ruby program and goes on to explore sophisticated topics like callable objects, reflection, and threading. The book concentrates on the language, preparing you to use Ruby in any way you choose. This second edition includes coverage of new Ruby features such as keyword arguments, lazy enumerators, and Module#prepend, along with updated information on new and changed core classes and methods.

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics.

Since 2002, The War of Art has inspired people around the world to defeat "Resistance"; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone's butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

Delicious, fresh Vietnamese food is achievable any night of the week with this cookbook's 80 accessible, easy recipes.

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there is little reliable information focused on venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than twenty years, they've been involved in hundreds of venture capital financings, and now, with the Second Edition of Venture Deals, they continue to share their experiences in this field with you.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot).

In today's dwindling job markets, people who rely on want ads and headhunters succeed about 5 percent of the time. But those who have mastered the art of networking find new positions nearly 66 percent of the time. Writing for job seekers and career builders alike, networking superstar Diane Darling shows how to cultivate a rich network of professional contacts and use it to find success.

The Field Guide to Human-Centered Design is your textbook to practicing human-centered design for social innovation. Written for both new and experienced practitioners, the Field Guide reveals IDEO.org's process with the key mindsets that underpin how we think about design for the social sector, 57 clear-to-use design methods, worksheets and case studies of human-centered design in action.

If you're a technical recruiter who wants to keep your skills up to date in the competitive field of technical resource placement, you need a detailed guidebook to outpace competitors. This technical skills primer focuses on technology fundamentals'from basic programming terms to big data vocabulary, network lingo, operating system jargon, and other crucial skill sets.

Talent Without Borders: Global Talent Acquisition for Competitive Advantage

Strengths-Based Recruitment and Development includes case studies and interviews with executive board level leaders. These provide rare insight into how they implemented strengths approaches in their organizations to improve the bottom line and performance.

The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an interactive thinking tool that takes a strategic approach to designing projects and action initiatives.

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.