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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

The Advertising Secrets of the Written Word

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

Confessions of an Advertising Man

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

Django for Beginners: Build websites with Python and Django

A step-by-step guide to building web applications with Python and Django 3.0.

My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Tested Advertising Methods

By John Caples - Tested Advertising Methods (4th Revised Edition) (1980-06-16)

A Smarter Way to Learn Python

I was smart enough to earn an honors degree in philosophy from Harvard, but an aptitude test told me to avoid computer programming. I'm sure it was right. But then I designed a learning system for myself that quadrupled my aptitude for learning computer languages. It worked so well for me that I've used it to teach coding to grandmothers, cab drivers, musicians, and 50,000 other newbies.

7 Habits of Highly Effective People

This is one of the rare books that has influenced presidents, CEOs, educators, and individuals all over the world not only to improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. It has had an undeniable impact for the past 25 years--and will no doubt continue to be influential for many more.

Hack Recruiting: The Best of Empirical Research, Method and Process, and Digitization

Victor Assad uncovers longstanding empirical research from I/O psychologists on how to best match job candidates to jobs and the best of today's digital technology.

Hadoop: The Definitive Guide: Storage and Analysis at Internet Scale

Get ready to unlock the power of your data. With the fourth edition of this comprehensive guide, you'll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters.

Hands-On Machine Learning with scikit-learn and TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems

Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data.

D & I Has Died: How The Birth Of Socially Responsible Recruitment Erases Bias and Drives Profit

This book is meant to change the paradigm of discourse related to what is currently known as diversity & inclusion. It is the objective to reach the more meaningful socially responsible journey and destination of true inclusion that has always been right around the corner. The author engages in a lively and enlightening read about how diversity & inclusion is perceived by both majority and minority cultures. You may be surprised by insights brought to light by the latest studies.

Head First PHP & MySQL: A Brain-Friendly Guide

If you're ready to create web pages more complex than those you can build with HTML and CSS, Head First PHP & MySQL is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.

Head First SQL: Your Brain on SQL -- A Learner's Guide

Is your data dragging you down? Are your tables all tangled up? Well we've got the tools to teach you just how to wrangle your databases into submission. Using the latest research in neurobiology, cognitive science, and learning theory to craft a multi-sensory SQL learning experience, Head First SQL has a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder'not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

How To Be An Inclusive Leader

We know why diversity is important, but how do we drive real change at work? Diversity and inclusion expert Jennifer Brown provides a step-by-step guide for the personal and emotional journey we must undertake to create an inclusive workplace where everyone can thrive.

How to Design Programs: An Introduction to Programming and Computing

This introduction to programming places computer science in the core of a liberal arts education. Unlike other introductory books, it focuses on the program design process. This approach fosters a variety of skills_critical reading, analytical thinking, creative synthesis, and attention to detail_that are important for everyone, not just future computer programmers.

Git for everyone

Understand how to move between projects with just a few key strokes. Visually experience what Git is doing behind the scenes. Gain confidence with the steps involved for a common Git branching strategy. Cloning isn't just for sheep and galactic empires.

How to Win Friends & Influence People

Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you, Six ways to make people like you, Twelve ways to win people to your way of thinking, Nine ways to change people without arousing resentment.

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