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Run with Foxes: Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked _ and what didn't.

See You On The Internet: Building Your Small Business With Digital Marketing

In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)

Learn to Advertise on Social Media Platforms without losing money

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An Incredible Startup Marketing Plan for Through-the-Roof Growth

Viral Loop: From Facebook to Twitter, How Todays Smartest Businesses Grow Themselves

Viral Loop tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses ' some worth billions of dollars ' that we have all grown to rely on.

Facebook Blueprint - Facebook

Discover online learning courses, training programmes and certifications that can help you get the most out of Facebook marketing platforms.

The Ultimate Sales Machine

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Digital Marketing for Dummies

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers

Hit Makers: The Science of Popularity in an Age of Digital Distraction

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives.

Hacking Growth: How Todays Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

HELLO MY NAME IS AWESOME

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

Hooked: How to Build Habit-Forming Products

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

Contagious: Why Things Catch On

Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular.

Invisible Influence: The Hidden Forces That Shape Behavior

Want to be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This talk will show you how.

Hug Your Haters: How to Embrace Complaints & Keep Your Customers

Learn how to craft a digital marketing strategy that combines industry-proven strategies with contemporary social science. The result is a brand that is visible, in-demand, and built for the long haul'in a word, louder!

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