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Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder'not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Run with Foxes: Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked _ and what didn't.

See You On The Internet: Building Your Small Business With Digital Marketing

In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)

Learn to Advertise on Social Media Platforms without losing money

marketing strategies

An Incredible Startup Marketing Plan for Through-the-Roof Growth

Viral Loop: From Facebook to Twitter, How Todays Smartest Businesses Grow Themselves

Viral Loop tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses ' some worth billions of dollars ' that we have all grown to rely on.

Success Works

I've been teaching writers for over 20 years. Want to learn my secrets?

Enchanting Marketing

Earn 50 project management education hours towards your PMP (Project Management Professional) certification and exam when you complete Cornell's Project Management certificate program.

Facebook Blueprint - Facebook

Discover online learning courses, training programmes and certifications that can help you get the most out of Facebook marketing platforms.

The Ultimate Sales Machine

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Digital Marketing for Dummies

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers

Hit Makers: The Science of Popularity in an Age of Digital Distraction

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives.

Hacking Growth: How Todays Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

HELLO MY NAME IS AWESOME

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Breakthrough Advertising

The most important book ever written about persuasion... copywriting... marketing...and human behavior

Stefan Georgi��s RMBC Method

The Simple, 4-Step Copywriting Method That Took Me From Broke And Living In A Trailer To Generating Over $700MM In Sales

Good Copy, Bad Copy

Doris and Bertie's blog dedicated to helping you find and keep your business writing mojo!

John Carlton

John Carlton's Official Blog

The Copywriter Accelerator

Wanna be a legit copywriter? You need to get serious about your business

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

Clear Both