The first section of the course focuses on this role content has nowadays, it explains what content marketing is and how to start with it. Furthermore, you need to learn more about content types, which are also discussed in one of the chapters along with types of blog posts
The course will show you the basics of email marketing and what starting with email marketing really involves. You will then need to understand the types of emails and when they are used.
No design experience? Join our rigorous and flexible UX Academy Foundations course! You'll embark on a 1-on-1 journey with your Designlab mentor to learn the fundamentals of design.
In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, and keeping content up to date.
Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals.
Morten Rand-Hendriksen looks at the principles of logic, how computer logic and human logic differ, and how these differences can be used to improve communication.
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan.
This course takes you through the process of analyzing and reshaping your content'not only text but also video, imagery, social interactions, and the metadata that underlies it all so that it accurately communicates your brand and message and keeps your users coming back.
This course consists of interviews, book recommendations, white papers and articles and it also comes with practical exercises and templates to get you started on your brand building journey.
This course is video-based and it comes with exercises and templates to help you manage a brand in the most optimal and efficient way. This is an intermediate course for professionals that know the basics and want practical advice to maximize their impact.
Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons. You will learn the basics of content marketing, its peculiarities, and purposes.
In this course, taught by Taylor Loren, Director of Marketing at Later, you'll discover the Instagram Sales Framework that can help you make more money on the platform.