Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular.
Learn how to craft a digital marketing strategy that combines industry-proven strategies with contemporary social science. The result is a brand that is visible, in-demand, and built for the long haul'in a word, louder!