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The Ultimate Sales Letter: 4th Edition: Attract New Customers. Boost your Sales.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Pre-suasion: A Revolutionary Way to Influence and Persuade
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.
Finding the Right Message
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.
Pivot: The Only Move That Matters Is Your Next One
Pivot: The Only Move That Matters Is Your Next One. If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
A Smarter Way to Learn Python
I was smart enough to earn an honors degree in philosophy from Harvard, but an aptitude test told me to avoid computer programming. I'm sure it was right. But then I designed a learning system for myself that quadrupled my aptitude for learning computer languages. It worked so well for me that I've used it to teach coding to grandmothers, cab drivers, musicians, and 50,000 other newbies.
7 Habits of Highly Effective People
This is one of the rare books that has influenced presidents, CEOs, educators, and individuals all over the world not only to improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. It has had an undeniable impact for the past 25 years--and will no doubt continue to be influential for many more.
Hadoop: The Definitive Guide: Storage and Analysis at Internet Scale
Get ready to unlock the power of your data. With the fourth edition of this comprehensive guide, you'll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters.