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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Made to Stick: Why Some Ideas Survive and Others Die
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.
On Writing: A Memoir of the Craft
The Ultimate Sales Letter: 4th Edition: Attract New Customers. Boost your Sales.
Pre-suasion: A Revolutionary Way to Influence and Persuade
Finding the Right Message
Pivot: The Only Move That Matters Is Your Next One
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Hooked: How to Build Habit-Forming Products
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder'not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.