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Book's
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your means than it is about inheritance, advance degrees, and even intelligence. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth
Evidence-Based Recruiting: How to Build a Company of Star Performers Through Systematic and Repeatable Hiring Practices
This book guides you through the process of designing and implementing a data-driven hiring strategy that will secure your business for the foreseeable future. Revealing how today's top innovators'including Netflix and Google'dominate their industries, it shows how you can do the same by implementing systematic and repeatable processes that lead to better, more consistent hiring outcomes
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.
Good to Great: Why Some Companies Make the Leap...And Others Don't
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention_and sell more products.
Concurrency in Go: Tools and Techniques for Developers
Concurrency can be notoriously difficult to get right, but fortunately, the Go open source programming language makes working with concurrency tractable and even easy. If you're a developer familiar with Go, this practical book demonstrates best practices and patterns to help you incorporate concurrency into your systems.
C++ Primer
Fully updated and recast for the newly released C++11 standard, this authoritative and comprehensive introduction to C++ will help you to learn the language fast, and to use it in modern, highly effective ways. Highlighting today's best practices, the authors show how to use both the core language and its standard library to write efficient, readable, and powerful code.
The Ultimate Sales Letter: 4th Edition: Attract New Customers. Boost your Sales.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Finding the Right Message
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.
Artificial Intelligence: A Modern Approach
Artificial Intelligence: A Modern Approach, 3e offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. Number one in its field, this textbook is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.
The C++ Programming Language
This book features an enhanced, layflat binding, which allows the book to stay open more easily when placed on a flat surface. This special binding method'noticeable by a small space inside the spine'also increases durability. C++11 has arrived: thoroughly master it, with the definitive new guide