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User Research: What It Is And Why You Should Do It
First, we'll dive into what user research actually is; then, we'll create an overview of how you can use user research in your design process by listing the three most common reasons for doing user research namely, to create designs that are truly relevant, to create designs that are easy and pleasurable to use, and to understand the return on investment of your user experience (UX) design.
Better Web Typography in 13 Simple Steps
Web typography is not as daunting as you may think. One can go a long way with a few basic tips. With web fonts natively supported in almost all browsers, and more and more typographic features being implemented in the latest versions of HTML and CSS, a bright new era of increasingly sophisticated web typography is upon us.
Design Thinking As a Strategy For Innovation
Design-led companies such as Apple, Pepsi, Procter & Gamble and SAP have outperformed the S&P 500 by an extraordinary 211%. This article highlights the distinctions between design and design thinking and how the latter, if executed properly and strategically, can impact business outcomes and result in real competitive advantages.