Resources by Type

Book's

Screw it Lets do it: Lessons in Life

Global entrepreneur Sir Richard Branson has built a business empire and made billions, yet is renowned for his approachability, ability to challenge and succeed against the odds. Screw It, Let۪s Do It reveals the lessons from life that have helped him through his business and personal life �� such as, believe it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do.

The Science of Talent: How to find, grow and keep the right people in your organisation

Lots of people know that 'talent happens' in their organisation, but many are not quite sure what 'talent' is or how 'it' happens. It can be difficult for anyone who wants to know more, to really understand what is done and why it is done in a particular way. * Should you get rid of appraisals? * Should millennials be treated differently? * Should you tell people they are 'talent' and others that they are not? Kate O'Loughlin looks at what the science tells us about the theories behind these ideas, and what other alternatives there might be.

Running Lean: Iterate from Plan A to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

Run with Foxes: Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked _ and what didn't.

Rescue the Problem Project: A Complete Guide to Identifying, Preventing, and Recovering From Project Failure

Turnaround specialist Todd Williams has worked with dozens of companies in multiple industries to help them bring projects back from the brink of disaster. Now, in a market full of how-tos on the task of running a project, this one-of-a-kind guide provides project managers, executives, and customers alike with an in-depth start-to-finish process that ensure win-win-win solutions when things go awry.

Project Management Jumpstart

The role of the project manager continues to become more diverseand demanding, placing strong project management skills in highdemand. This in-depth introductory guide offers aspiring projectmanagers the essential fundamentals of project management.

Project Management Absolute Beginner's Guide

Succeed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience.

Internal Recruitment: Getting The Basics Right

Why do we all get recruitment so wrong? There's no big secret to recruitment. It's simply the process of identifying a vacancy, analysing the requirements, attracting and engaging with talent, reviewing applications, screening, shortlisting and hiring the best candidate. If you're a recruiter, recruitment leader, HR manager, or business leader / hiring manager, or anyone who is involved in the recruitment process, this book is for you.

Neuromarketing

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois_ and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Pivot: The Only Move That Matters Is Your Next One

Pivot: The Only Move That Matters Is Your Next One. If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.

Finding the Right Message

In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you'll get a step by step guide that any small business owner or marketer can easily start using.

Pre-suasion: A Revolutionary Way to Influence and Persuade

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.