Resources by Type

Book's

The Ultimate Sales Letter: 4th Edition: Attract New Customers. Boost your Sales.

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

On Writing: A Memoir of the Craft

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King's critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work. On Writing will empower and entertain everyone who reads it'fans, writers, and anyone who loves a great story well told.

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Made to Stick: Why Some Ideas Survive and Others Die

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds'from the infamous �kidney theft ring� hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony'draw their power from the same six traits.

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry

Content Rules

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Brainfluence

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.

The Well-fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less

This is the updated compilation of the TWO Well-Fed Writer standards you've heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing.

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention_and sell more products.

Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness

Dive deeper into Dave's game plan with The Total Money Makeover Workbook: Classic Edition. Design a sure-fire plan for paying off all debt'meaning cars, houses, everything

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

The Advertising Secrets of the Written Word

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur

How to Win Friends & Influence People

Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you, Six ways to make people like you, Twelve ways to win people to your way of thinking, Nine ways to change people without arousing resentment.

How To Be An Inclusive Leader

We know why diversity is important, but how do we drive real change at work? Diversity and inclusion expert Jennifer Brown provides a step-by-step guide for the personal and emotional journey we must undertake to create an inclusive workplace where everyone can thrive.

Hooked: How to Build Habit-Forming Products

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder'not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Head First SQL: Your Brain on SQL -- A Learner's Guide

Is your data dragging you down? Are your tables all tangled up? Well we've got the tools to teach you just how to wrangle your databases into submission. Using the latest research in neurobiology, cognitive science, and learning theory to craft a multi-sensory SQL learning experience, Head First SQL has a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Head First PHP & MySQL: A Brain-Friendly Guide

If you're ready to create web pages more complex than those you can build with HTML and CSS, Head First PHP & MySQL is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.

D & I Has Died: How The Birth Of Socially Responsible Recruitment Erases Bias and Drives Profit

This book is meant to change the paradigm of discourse related to what is currently known as diversity & inclusion. It is the objective to reach the more meaningful socially responsible journey and destination of true inclusion that has always been right around the corner. The author engages in a lively and enlightening read about how diversity & inclusion is perceived by both majority and minority cultures. You may be surprised by insights brought to light by the latest studies.

Hands-On Machine Learning with scikit-learn and TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems

Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data.

Hadoop: The Definitive Guide: Storage and Analysis at Internet Scale

Get ready to unlock the power of your data. With the fourth edition of this comprehensive guide, you'll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters.

How to Design Programs: An Introduction to Programming and Computing

This introduction to programming places computer science in the core of a liberal arts education. Unlike other introductory books, it focuses on the program design process. This approach fosters a variety of skills_critical reading, analytical thinking, creative synthesis, and attention to detail_that are important for everyone, not just future computer programmers.

Confessions of an Advertising Man

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.